Can you believe that we’re already halfway through 2017? As it stands, developing industries as well as up and coming entrepreneurs are already looking for ways to get ahead of the game by looking at future trends for strategic pointers on how to direct the management of their online presence. While we can expect more trends to reveal themselves as the year moves forward, by watching the disruptors and seeing what does and doesn’t work for them we can predict the digital marketing trends that will continue to grow into 2018.
Website Design Trends
In terms of website design, 2017 consumers are seeking businesses which they feel that they can relate to on an emotional level; a brand that they can trust, so to say. Consumers are bored with the quite obviously posed photographs and fake smiles, they want to see that the businesses they support are real. What this means for website design is a huge increase in authentic and original images, and a massive decrease in stock images.
We can also expect to see typography heading in two opposite directions (depending on the business). Some website designs are expected to make use of something called Maximum Typography in order to attract the eye of the viewer. This is done but highlighting keywords on the website to attract attention. This isn’t to say that bigger is better but rather that specific words deserve more attention than others.
The other direction that we can expect website typography to take is a minimalistic approach, using fewer words and more icons. Websites are predicted to take on a grid layout, using iconography with few words to help the user navigate the website easier. Users want the information they need faster than ever, which means that websites will need to be easier to navigate and produce more information, more quickly.
Online marketing is a highly effective tool for medium to large businesses, and has completely changed the way that the consumer connects with businesses, and vice versa. We can easily see the increased use of digital media and the way we order and pay for goods online. That being said, let us take a look at what trends we can expect in online marketing next year.
Advertising with online videos is a massive trend right now and we expect the trend to continue and become more popular with higher quality videos. This online marketing tool allows businesses to quickly and effectively communicate with consumers, and advertisers are mastering how to catch the viewer’s eye and prevent them from clicking “SKIP AD”.
Another trend we can expect is a high rise in, is content being viewed over cell phones and other mobile devices, instead of laptops. This is because most target consumers are on-the-go, and don’t have time or space to set up a laptop, thus they do the bulk of their browsing using mobile devices. To leverage this rising trend, businesses and marketers need to account for this and make all their online content smartphone- and tablet-friendly.
One of the last things that we can expect to see in online marketing in 2018 is a continued rise in content on social media platforms. We all love social media, and many of us make use of more than just Facebook. Businesses can be expected to connect with consumers a lot more on social media platforms such as Instagram, Twitter, LinkedIn, and others. Social media is unavoidable. It is already a massive part of our day-to-day lives, and it is easy to see how it will soon to become a huge part in businesses every day. Social Media will give brands small, medium, and large many opportunities they will not want to let slide by.
In the past few years, the trend has slowly emerged that businesses and brands are grabbing for attention on social media and trying to hold their position on it. Social media trends in 2018 will show that businesses will not only become more apparent but will also be used as platforms for recruitment and sales. Brands and businesses already know that many consumers simply scroll past, and thus will find ways to make their social media content more captivating, to engage with the viewers in a more meaningful way.
The last major trend we will talk about here for 2018 in a vast improvement in social media capabilities. Many social media platforms are defective and have received bad reviews. We can expect to see a large scale improvement in functionality on these apps and sites. Not only will this help brands and businesses who use these platforms to connect with their consumers more effectively, but it will also help the general public to connect with each other in more meaningful ways.
This blog post is a part of Design Blogger Competition organized by CGTrader. #designingforfuture