Building the Foundation: How Important is LinkedIn for Me and My Business?

by D’rene’ Tesner

Everyone wants what is best for their new venture. Your first order of business to get training wheels off of your startup would be to start getting your name out there. There are so many different ways to do that, but not everyone knows what direction to take first would be the best. Our advice is to exploit what works best and we know that to be by using your trusted networks. LinkedIn is a platform which has been around for a good number of years, with a reputable status and a massive networking system in place- and a proven track record.

LinkedIn is a multinational system that reaches over 200 countries and territories, with the growth of 2 business professionals every second at a steady rate since their launch in May of 2003; they now have over 460 million users. Incredibly, your new business could be reaching those places in a matter of minutes. LinkedIn provides a safe and secure platform for you to get your brand out there.

Once you are all set up on LinkedIn, or have outsourced an amazing company like Infinity Durban to take the headache out of the procedure for you, it is vital to remember that in order to get the most out of everything that this amazing platform has to offer, you need to maintain your presence there and provide continuous engagement to your connections.

Consider your online presence as a flower. You cannot just plant it, give it a little water and then leave expecting it to keep itself alive without any further participation from you. You need to keep it going, constantly updating it with news and up to date information. This will show that there is growth and consistency in your business, and direct valuable traffic to your website.

Your brand’s online presence provides a sense of expertise in the industry, which garners a positive response and builds trusting relationships between your business and those you reach out to as prospective clients or potential clients looking for you. You also need to post updates about your page on the LinkedIn feed to keep you relevant; you will remain on people’s minds when they browse through what is new and going on around the world of business in your industry. Your competition is on LinkedIn, can you afford not to be?

We can Help!

Remember, with or without our professional, top notch services, it is vital that you keep your content targeted to your niche, speaking directly to them in your postings. LinkedIn has a HUGE following, which should be used to your advantage. Contact Infinity Durban today to assess your needs, the downfalls of your existing page as well as tailored, masterfully written Company and Professional profiles.

 

Update: Check out our Downloads page for a copy of our eBook on how to leverage LinkedIn for Marketing purposes!