Do You Know Your Website’s SEO Score?

By D’Rene’ Tesner

The internet is fast becoming the strongest source of income for new businesses in today’s economy. Young up and comers are taking advantage of this and using the internet and websites as their main operating base to drive their bottom line. Do you know your website’s SEO score?

The real question is, can you afford not to?

Why is this? Face it, our world revolves around the internet. We love the fact that we can just type a simple phrase into a search engine and within seconds have all the information we need at our finger tips. From finding a shop, to buying a house, the internet gives us everything. We all know this.

For those who have taken that leap and are joining forces with the internet to reap its benefits, WELL DONE! Recognizing the best direction for business today is a sink or swim situation, but that is not where it stops. Many people who are new to the internet world don’t realize that there is so much more to a website than just creating it.

It’s like a baby, one which you need to raise in the way you want it to grow. Once you have had your website created, it is still very new. You need to build up relevance and get your brand’s name out there. A way of doing this which is extremely important is by knowing what your SEO score is. This is how you find out how visible your site is on any search engine, in other words, how often it shows up in relevant searches, which in turn drives traffic. This is what you want; this is what your business will survive on. You could call it the blood of your business.

It is vital for you to know this score; it can make or break any website. By optimizing your SEO and utilizing its information you can streamline your traffic in a more direct, fluid way.

Infinity Durban can help you do just that. By making an assessment your SEO score we can analyse the shortfalls and show you effective ways to improve it, which will in turn improve your website’s traffic stats. We will work out a free quote based on this analysis, ensuring that it suits your particular needs to ensure that your website gives you the best possible results.

This is not something you can afford to overlook.

Businesses come and go so frequently, sometimes so quickly that no one even knew that they existed. This is not what you want. You can only benefit from this. Let us diagnose what your business’ website needs in order to become better in order to do what is necessary to achieve a perfect score. Who wouldn’t want to be better? Even if you already feel your online world is doing well, there is always room for improvement. The world changes on a daily basis. Trends change, people’s interests change. The best businesses acknowledge that and strive for continuous improvement in order to stay with trends. It is survival of the fittest out there; and we want to quip you with the secret weapon needed to outrun the best. You cannot afford not to!


5 Reasons Why You Need To Outsource Your Company’s Social Media Management

It stands to reason that if you happen to be reading our article at this moment, then you are most likely contemplating hiring an outside source to handle all your campaigns, with regards to social media marketing. Infinity Durban is exactly where you need to be. Like most entrepreneurs before you, you have most likely found that no matter what the size of your business, finding enough time to tend to all of these social media networks by yourself is near impossible. Most of our clientele are simply too inundated to be able to dedicate the amount of time required to get it right.

In general, it is not difficult to highlight the benefits of employing an active social media and online presence strategy. As easy as it sounds though, it is quite often not as simple to formulate as you might assume. Learning all of the tips and tricks of social media outlets is a time consuming process and many business owners simply don’t have the time to learn how. With so many different channels each with their own nuances, it is near impossible to find the time to address each of them adequately. The likelihood is that you are struggling to find the time to tackle even one of them effectively, while trying to juggle the core elements of your business.

You may be surprised to learn that adequate management on just one platform of social media actually requires up to 30 hours per month to maintain. Perhaps you have tried to handle it on your own but are starting to realise that the task may be more daunting than you first realised. Is managing social media all by yourself a wise move? Or would outsourcing better serve your business? If you need an expert opinion then worry not, you are not the only one!

You Benefit from a Wealth of Research, Knowledge and Expertise

If your company hopes to achieve its social media objectives and goals, then it is imperative that you hire a specialist with a strong background in marketing on a global level. If you really hope to have a success with social media, then it is vital that the person managing your company’s social media campaigns has valuable knowledge and expertise in the industry. A specialist social media agency has access to much more in-depth on the job experience and awareness about social platforms than what your company may do.

A social media manager needs to invest the time each and every day, into actively learning about your industry, as opposed to merely reporting. Whether this your employee or you have opted to outsource your company’s social media management, you need to ensure that you have chosen the right candidate for the job. A skilled social media specialist will always be continually learning about new trends on the market and will always be proactive in keeping you ahead of the race. You would be surprised to realise how much there is to miss when you fail to keep up with all the newest developments in technology and the social media industry.

If you choose to outsource your business’ social media management to our agency, then you will know that  other staff will automatically be supporting the agent running your campaign, a team who are experienced in a range of ways. If you hire a social media manger in-house, then you need to be prepared to support that person with a whole team of other staff who will be able to help them on their campaigns – most companies cannot afford this. If you are unable to commit to learning continually and consistently, then it would be wiser to leave your company’s social media management to the experts.

You Get a Perspective from Outside the Box

Obviously nobody knows as much about your brand and your company than you do, but there are times when you need a little bit of objectivity in order to better understand how your company is seen from the view of your consumers. Third-party intervention can really challenge the concepts, notions, and ideas which you have begun to take for granted. When all your marketing is done in-house, then you run the risk of becoming a little bit too introspective.

Outsourcing is Cost Effective

There are several benefits when it comes to having just the right candidate doing that on your behalf, provided you are able to pay their salary. Should you opt to outsource your business’ social media management, then you don’t just guaranteed that your account is being handled by a professional with in depth knowledge of the whole industry, they also charge you substantially less than what it would cost your company to employ somebody full-time to do the work. 

But remember, there are a lot of facets to consider when trying to hire the perfect person, and that not getting it right can be very detrimental. Can you afford to choose the wrong person internally? How can you guarantee that this person will actually be competent enough to manage your company’s  social media campaigns? When you outsource, then you know that this agent is being supported by an entire team, which means that for a small outlay you are getting so much more.

You Get Consistency

Employing an agency keeps the content flowing, and in turn, this increases your search results on Google. Can you think of anything worse for your business than your potential customers looking at the blog on a your website, and the last time anything was posted was back in 2013, and there have been no tweets for the last 3 month!

We all know that the key to success online comes down to consistency. This process should be seamless and you will not even notice the difference. If your account manager is sick or on holiday, then the agency will brief an alternative account manager to look after your account. Outsourcing your business’ social media means that the job gets done, no matter what!

You Get Creative, Shareable Content

When someone is developing online content for all your company’s social media, your email marketing, your blogs, it is vital that their voice reflects the voice of your brand as well as the voice of your company. As an employee you are an ‘insider,’ which means that there is a risk that you might have a tendency to communicate your thoughts to your readers in such a way that you may understand buy they may struggle to fully comprehend and appreciate. Try to keep in mind that your tendency would be to speak in industry jargon or company lingo that might go straight over your audience’s head.