The Wonder of a Well-Planned Social Media Strategy and Why You Need One!

What Can Infinity Durban Do For Your Brand?
What Can Infinity Durban Do For Your Brand?

So what is social media marketing and why do you need it?

Social Media Marketing (SMM) uses social media as a platform to network with consumers, target a specific audience and produce content with huge potential.  Users will share that content on their social networks thereby increasing brand exposure and customer reach.  It is important to move with the times and social media is a big part of that.  So whether you are a one man show trying to get your business off the ground or a corporate looking to increase your global footprint, social media marketing can work for you.

What benefits are there in having an SMM strategy?

Firstly, low start-up cost.  Perfect for start-up businesses, it can be done on a low budget and can eventually pay for itself with monetary advertising.  At first, most social media network sites are free to set up.  The main cost in the beginning is training staff on how to grow and develop brands and businesses through social media.

Secondly, all it takes is a PC and internet connection.  There has been no other type of marketing tool in history that can grow a brand as fast as social media with such little resources.

Thirdly, customer loyalty.  You will get followers with a genuine interest in your brand and if you have a well-planned marketing strategy to keep them engaged and interested, you will gain their trust, they will spread the word and eventually build a following for you.  It is a primary way to get them to know your brand personally and make a genuine commitment to support it.

Lastly, viral marketing.  Remember the days when your only hope was printing 20,000 leaflets and putting them in people’s post-boxes? Those days are over! With a well thought out SMM strategy, you have the ability to grow your loyal followers to such a large degree that you will eventually establish your own ‘media channel’ and they will speak for you.  This does not happen overnight of course but, with the right team and plan, it can happen quicker than you think!

Building the Foundation: How Important is LinkedIn for Me and My Business?

by D’rene’ Tesner

Everyone wants what is best for their new venture. Your first order of business to get training wheels off of your startup would be to start getting your name out there. There are so many different ways to do that, but not everyone knows what direction to take first would be the best. Our advice is to exploit what works best and we know that to be by using your trusted networks. LinkedIn is a platform which has been around for a good number of years, with a reputable status and a massive networking system in place- and a proven track record.

LinkedIn is a multinational system that reaches over 200 countries and territories, with the growth of 2 business professionals every second at a steady rate since their launch in May of 2003; they now have over 460 million users. Incredibly, your new business could be reaching those places in a matter of minutes. LinkedIn provides a safe and secure platform for you to get your brand out there.

Once you are all set up on LinkedIn, or have outsourced an amazing company like Infinity Durban to take the headache out of the procedure for you, it is vital to remember that in order to get the most out of everything that this amazing platform has to offer, you need to maintain your presence there and provide continuous engagement to your connections.

Consider your online presence as a flower. You cannot just plant it, give it a little water and then leave expecting it to keep itself alive without any further participation from you. You need to keep it going, constantly updating it with news and up to date information. This will show that there is growth and consistency in your business, and direct valuable traffic to your website.

Your brand’s online presence provides a sense of expertise in the industry, which garners a positive response and builds trusting relationships between your business and those you reach out to as prospective clients or potential clients looking for you. You also need to post updates about your page on the LinkedIn feed to keep you relevant; you will remain on people’s minds when they browse through what is new and going on around the world of business in your industry. Your competition is on LinkedIn, can you afford not to be?

We can Help!

Remember, with or without our professional, top notch services, it is vital that you keep your content targeted to your niche, speaking directly to them in your postings. LinkedIn has a HUGE following, which should be used to your advantage. Contact Infinity Durban today to assess your needs, the downfalls of your existing page as well as tailored, masterfully written Company and Professional profiles.


Update: Check out our Downloads page for a copy of our eBook on how to leverage LinkedIn for Marketing purposes!

Do You Know Your Website’s SEO Score?

By D’Rene’ Tesner

The internet is fast becoming the strongest source of income for new businesses in today’s economy. Young up and comers are taking advantage of this and using the internet and websites as their main operating base to drive their bottom line. Do you know your website’s SEO score?

The real question is, can you afford not to?

Why is this? Face it, our world revolves around the internet. We love the fact that we can just type a simple phrase into a search engine and within seconds have all the information we need at our finger tips. From finding a shop, to buying a house, the internet gives us everything. We all know this.

For those who have taken that leap and are joining forces with the internet to reap its benefits, WELL DONE! Recognizing the best direction for business today is a sink or swim situation, but that is not where it stops. Many people who are new to the internet world don’t realize that there is so much more to a website than just creating it.

It’s like a baby, one which you need to raise in the way you want it to grow. Once you have had your website created, it is still very new. You need to build up relevance and get your brand’s name out there. A way of doing this which is extremely important is by knowing what your SEO score is. This is how you find out how visible your site is on any search engine, in other words, how often it shows up in relevant searches, which in turn drives traffic. This is what you want; this is what your business will survive on. You could call it the blood of your business.

It is vital for you to know this score; it can make or break any website. By optimizing your SEO and utilizing its information you can streamline your traffic in a more direct, fluid way.

Infinity Durban can help you do just that. By making an assessment your SEO score we can analyse the shortfalls and show you effective ways to improve it, which will in turn improve your website’s traffic stats. We will work out a free quote based on this analysis, ensuring that it suits your particular needs to ensure that your website gives you the best possible results.

This is not something you can afford to overlook.

Businesses come and go so frequently, sometimes so quickly that no one even knew that they existed. This is not what you want. You can only benefit from this. Let us diagnose what your business’ website needs in order to become better in order to do what is necessary to achieve a perfect score. Who wouldn’t want to be better? Even if you already feel your online world is doing well, there is always room for improvement. The world changes on a daily basis. Trends change, people’s interests change. The best businesses acknowledge that and strive for continuous improvement in order to stay with trends. It is survival of the fittest out there; and we want to quip you with the secret weapon needed to outrun the best. You cannot afford not to!