Google analytics is a web analytics system that is designed to track and report the virtual traffic going through a website. The service is free, but you may be charged for exclusive features. It is considered to be the most widely used web analytics service on the web today. The options include Google Analytics 360 which is a subscription service aimed at enterprise users and Google Analytics for Mobile Apps, an SDK (software development kit) that allows gathering usage data from iOS and Android Apps.
So, what does Analytics mean for MY business?
Well simply put, tracking your virtual traffic tells you whether or not your website is being as effective as it should be at attracting the right clientele. It feels like spy technology straight from a OO7 film, it allows you to discover how visitors discovered your site, the length of time they spent looking at your page or making use of its features, the items they looked at most, and even where they were viewing it from in the world, via Google location software.
This provides poorly performing websites, and associated businesses, with the information needed to improve and enhance their own virtual standing and enabling them to see what their customers really want to see more of, which can be more reliable than testimonials and rating systems. You can even get e-commerce reports on the profitability of your online pages, assessing commerce information like transactions, revenue and returns.
Google analytics, united with AdWords software (an online advertising service where you can pay to share an advertising copy to users), allows you to review online campaigns by tracking page quality and targets, which may include sales, referral sources, viewing a specific page, or downloading a particular file.
Software like Google Analytics can arm you with valuable knowledge and give not only your website, but business and brand, that competitive edge and allow you to tailor your Marketing strategies to meet the perceived needs and wants of new and existing consumers.
The only thing required is the ability to interpret this information in a useful manner, which, even when simplified to Google text, can prove difficult. If this is not your forte, you can find a person or company that can both use this information and your SEO rating to optimize your sites performance and improve your brand recognition and make you money!