So what is social media marketing and why do you need it?
Social Media Marketing (SMM) uses social media as a platform to network with consumers, target a specific audience and produce content with huge potential. Users will share that content on their social networks thereby increasing brand exposure and customer reach. It is important to move with the times and social media is a big part of that. So whether you are a one man show trying to get your business off the ground or a corporate looking to increase your global footprint, social media marketing can work for you.
What benefits are there in having an SMM strategy?
Firstly, low start-up cost. Perfect for start-up businesses, it can be done on a low budget and can eventually pay for itself with monetary advertising. At first, most social media network sites are free to set up. The main cost in the beginning is training staff on how to grow and develop brands and businesses through social media.
Secondly, all it takes is a PC and internet connection. There has been no other type of marketing tool in history that can grow a brand as fast as social media with such little resources.
Thirdly, customer loyalty. You will get followers with a genuine interest in your brand and if you have a well-planned marketing strategy to keep them engaged and interested, you will gain their trust, they will spread the word and eventually build a following for you. It is a primary way to get them to know your brand personally and make a genuine commitment to support it.
Lastly, viral marketing. Remember the days when your only hope was printing 20,000 leaflets and putting them in people’s post-boxes? Those days are over! With a well thought out SMM strategy, you have the ability to grow your loyal followers to such a large degree that you will eventually establish your own ‘media channel’ and they will speak for you. This does not happen overnight of course but, with the right team and plan, it can happen quicker than you think!