The Ugly Truth about Spun Content

Guest Blogger: Emily Morrison

Spun content: What is it?

Spinning content is a tactic of Black Hat SEO (search engine optimization). Webopedia defines Black Hat SEO as aggressive SEO that focuses on a non-human audience- they “cheat” the SEO system by focusing on search engines and disobey SE guidelines. Some of these tactics include keyword stuffing, invisible text, and page swapping and doorway pages favoured by quick-return users rather than long term investors- tactics that Google and other search engines absolutely detest, and can result in the banning of the websites that use them.

“Spinning content” is one such technique. Sinning content is simply rewriting text to make it seem original. Of course it is easy to understand why it is done because most people developed these habits back at school when they crammed an assignment or didn’t actually understand the topic, so rewrote the question several times to make it seem like the answer was in the question all along (it wasn’t).

Doesn’t sound so bad because someone once told you there were no more original ideas or whatever? But the truth of the matter is that now some “SEO ranking improvement companies” are using software that does this for them, essentially taking one article and spinning it into 100 articles and the press of a button. The less impressive programs simply jumble the letters while more advanced software, with the combined efforts of the human user can create extremely unique seeming articles with what they call “spintax” which is spin and syntax combined. There are even applications that can do this all without any human intervention!

Google hires the smartest people for a reason and if these smart cookies, and the software they are developing every day, identifies spun content, both the supplier and every page using that spun content is liable to receive a search engine ranking penalty and even run the risk of being permanently shut down, which could spell the doom of your business as it stands; Thus further enhancing the need for original content.

Infinity Durban has a team of dedicated writers and freelance professionals dedicated to providing you with quality original content that is written daily and run through up to date high end plagiarism checkers, ensuring that your content is professional, original and SEO friendly.  We aim to provide content that adds to the virtual library rather that fading into the abyss, and we are sure this is extremely important to you.

The Wonder of a Well-Planned Social Media Strategy and Why You Need One!

What Can Infinity Durban Do For Your Brand?
What Can Infinity Durban Do For Your Brand?

So what is social media marketing and why do you need it?

Social Media Marketing (SMM) uses social media as a platform to network with consumers, target a specific audience and produce content with huge potential.  Users will share that content on their social networks thereby increasing brand exposure and customer reach.  It is important to move with the times and social media is a big part of that.  So whether you are a one man show trying to get your business off the ground or a corporate looking to increase your global footprint, social media marketing can work for you.

What benefits are there in having an SMM strategy?

Firstly, low start-up cost.  Perfect for start-up businesses, it can be done on a low budget and can eventually pay for itself with monetary advertising.  At first, most social media network sites are free to set up.  The main cost in the beginning is training staff on how to grow and develop brands and businesses through social media.

Secondly, all it takes is a PC and internet connection.  There has been no other type of marketing tool in history that can grow a brand as fast as social media with such little resources.

Thirdly, customer loyalty.  You will get followers with a genuine interest in your brand and if you have a well-planned marketing strategy to keep them engaged and interested, you will gain their trust, they will spread the word and eventually build a following for you.  It is a primary way to get them to know your brand personally and make a genuine commitment to support it.

Lastly, viral marketing.  Remember the days when your only hope was printing 20,000 leaflets and putting them in people’s post-boxes? Those days are over! With a well thought out SMM strategy, you have the ability to grow your loyal followers to such a large degree that you will eventually establish your own ‘media channel’ and they will speak for you.  This does not happen overnight of course but, with the right team and plan, it can happen quicker than you think!

Why a Facebook Page for Your Business is Vital

By Thandiwe Matyobeni

 

It’s 2017 and with an average of 1.19 billion users, Facebook has proven it’s more than just a passing fad. Users are no longer limited to college kids using it to meet new people; Facebook has become a powerful marketing tool. And if used efficiently, it can be a cost-effective boost to your business’s public image.

 

According to Fanpagelist.com, companies such as BBC World News reach an audience of 37,033,517 Facebook fans. Multinational, McDonald’s, reaches 68,389,901 fans and even local diner, Chili’s Grill and Bar can report an average number of 20,067,567 users checking in daily.

Businesses are becoming increasingly prominent on social networks, and here’s why:

Facebook can dramatically lower your business’s marketing expenses, allowing direct interaction with regulars as well as potential customers. Strategies such as contests and giveaways increase awareness of a brand, and encourage communities of users to share the post among friends, most of whom have similar needs and interests.

Facebook is also a data-mining tool that knows its billions of users as well as their friends know them. This means advertising can be targeted at the audience, meeting the business’s required demographics.

Additionally, the option to give a post a little more traction is always available; Facebook facilitates paid advertising, making a post a ‘suggested post’ and promoting it on users’ newsfeeds.  Companies have control over the amount it’s willing to dedicate to advertising, either daily or over a longer course.

Besides the flexibility and intricacy that advertising allows, Facebook also allows business to respond immediately to customers’ feedback. If there is an aspect of your consumer relations that is underperforming, you can tackle the issue head on. It also facilitates reviews and ratings without much effort from users.

Companies that have an online presence such as a website, can benefit greatly from having a Facebook page. Simply creating posts linking to your website can increase traffic as well as awareness about the product or service your business offers. As internet users become increasingly reliant on mobile phones for access, Facebook allows quick and easy access to your page. Users can get information such as operating hours, location or contact information.

It’s not only major conglomerates that can benefit from a social media presence. Local businesses can utilize the community that Facebook taps into just as effectively. If your business is not on Facebook, you should give it a try; it’s free and easy to start.