Google Analytics – What is it and What does it Mean for My Business?

Google analytics is a web analytics system that is designed to track and report the virtual traffic going through a website. The service is free, but you may be charged for exclusive features. It is considered to be the most widely used web analytics service on the web today. The options include Google Analytics 360 which is a subscription service aimed at enterprise users and Google Analytics for Mobile Apps, an SDK (software development kit) that allows gathering usage data from iOS and Android Apps.

So, what does Analytics mean for MY business?

Well simply put, tracking your virtual traffic tells you whether or not your website is being as effective as it should be at attracting the right clientele. It feels like spy technology straight from a OO7 film, it allows you to discover  how visitors discovered your site, the length of time they spent looking at your page or making use of its features, the items they looked at most, and even where they were viewing it from in the world, via Google location software.

This provides poorly performing websites, and associated businesses, with the information needed to improve and enhance their own virtual standing and enabling them to see what their customers really want to see more of, which can be more reliable than testimonials and rating systems. You can even get e-commerce reports on the profitability of your online pages, assessing commerce information like transactions, revenue and returns.

Google analytics, united with AdWords software (an online advertising service where you can pay to share an advertising copy to users), allows you to review online campaigns by tracking page quality and targets, which may include sales, referral sources, viewing a specific page, or downloading a particular file.

Software like Google Analytics can arm you with valuable knowledge and give not only your website, but business and brand, that competitive edge and allow you to tailor your Marketing strategies to meet the perceived needs and wants of new and existing consumers.

The only thing required is the ability to interpret this information in a useful manner, which, even when simplified to Google text, can prove difficult. If this is not your forte, you can find a person or company that can both use this information and your SEO rating to optimize your sites performance and improve your brand recognition and make you money!

Infinity Durban can do exactly that; contact us now for more information!

Designing For The Future: Digital Trends We Need To Consider Now

#designingforfuture

Can you believe that we’re already halfway through 2017? As it stands, developing industries as well as up and coming entrepreneurs are already looking for ways to get ahead of the game by looking at future trends for strategic pointers on how to direct the management of their online presence. While we can expect more trends to reveal themselves as the year moves forward, by watching the disruptors and seeing what does and doesn’t work for them we can predict the digital marketing trends that will continue to grow into 2018.

Website Design Trends

In terms of website design, 2017 consumers are seeking businesses which they feel that they can relate to on an emotional level; a brand that they can trust, so to say. Consumers are bored with the quite obviously posed photographs and fake smiles, they want to see that the businesses they support are real. What this means for website design is a huge increase in authentic and original images, and a massive decrease in stock images.

We can also expect to see typography heading in two opposite directions (depending on the business). Some website designs are expected to make use of something called Maximum Typography in order to attract the eye of the viewer. This is done but highlighting keywords on the website to attract attention. This isn’t to say that bigger is better but rather that specific words deserve more attention than others.

The other direction that we can expect website typography to take is a minimalistic approach, using fewer words and more icons. Websites are predicted to take on a grid layout, using iconography with few words to help the user navigate the website easier. Users want the information they need faster than ever, which means that websites will need to be easier to navigate and produce more information, more quickly.

Marketing

Online marketing is a highly effective tool for medium to large businesses, and has completely changed the way that the consumer connects with businesses, and vice versa. We can easily see the increased use of digital media and the way we order and pay for goods online. That being said, let us take a look at what trends we can expect in online marketing next year.

Advertising with online videos is a massive trend right now and we expect the trend to continue and become more popular with higher quality videos. This online marketing tool allows businesses to quickly and effectively communicate with consumers, and advertisers are mastering how to catch the viewer’s eye and prevent them from clicking “SKIP AD”.

Another trend we can expect is a high rise in, is content being viewed over cell phones and other mobile devices, instead of laptops. This is because most target consumers are on-the-go, and don’t have time or space to set up a laptop, thus they do the bulk of their browsing using mobile devices. To leverage this rising trend, businesses and marketers need to account for this and make all their online content smartphone- and tablet-friendly.

Social Media

One of the last things that we can expect to see in online marketing in 2018 is a continued rise in content on social media platforms. We all love social media, and many of us make use of more than just Facebook. Businesses can be expected to connect with consumers a lot more on social media platforms such as Instagram, Twitter, LinkedIn, and others. Social media is unavoidable. It is already a massive part of our day-to-day lives, and it is easy to see how it will soon to become a huge part in businesses every day. Social Media will give brands small, medium, and large many opportunities they will not want to let slide by.

In the past few years, the trend has slowly emerged that businesses and brands are grabbing for attention on social media and trying to hold their position on it. Social media trends in 2018 will show that businesses will not only become more apparent but will also be used as platforms for recruitment and sales. Brands and businesses already know that many consumers simply scroll past, and thus will find ways to make their social media content more captivating, to engage with the viewers in a more meaningful way.

The last major trend we will talk about here for 2018 in a vast improvement in social media capabilities. Many social media platforms are defective and have received bad reviews. We can expect to see a large scale improvement in functionality on these apps and sites. Not only will this help brands and businesses who use these platforms to connect with their consumers more effectively, but it will also help the general public to connect with each other in more meaningful ways.

This blog post is a part of Design Blogger Competition organized by CGTrader. #designingforfuture