The Ugly Truth about Spun Content

Guest Blogger: Emily Morrison

Spun content: What is it?

Spinning content is a tactic of Black Hat SEO (search engine optimization). Webopedia defines Black Hat SEO as aggressive SEO that focuses on a non-human audience- they “cheat” the SEO system by focusing on search engines and disobey SE guidelines. Some of these tactics include keyword stuffing, invisible text, and page swapping and doorway pages favoured by quick-return users rather than long term investors- tactics that Google and other search engines absolutely detest, and can result in the banning of the websites that use them.

“Spinning content” is one such technique. Sinning content is simply rewriting text to make it seem original. Of course it is easy to understand why it is done because most people developed these habits back at school when they crammed an assignment or didn’t actually understand the topic, so rewrote the question several times to make it seem like the answer was in the question all along (it wasn’t).

Doesn’t sound so bad because someone once told you there were no more original ideas or whatever? But the truth of the matter is that now some “SEO ranking improvement companies” are using software that does this for them, essentially taking one article and spinning it into 100 articles and the press of a button. The less impressive programs simply jumble the letters while more advanced software, with the combined efforts of the human user can create extremely unique seeming articles with what they call “spintax” which is spin and syntax combined. There are even applications that can do this all without any human intervention!

Google hires the smartest people for a reason and if these smart cookies, and the software they are developing every day, identifies spun content, both the supplier and every page using that spun content is liable to receive a search engine ranking penalty and even run the risk of being permanently shut down, which could spell the doom of your business as it stands; Thus further enhancing the need for original content.

Infinity Durban has a team of dedicated writers and freelance professionals dedicated to providing you with quality original content that is written daily and run through up to date high end plagiarism checkers, ensuring that your content is professional, original and SEO friendly.  We aim to provide content that adds to the virtual library rather that fading into the abyss, and we are sure this is extremely important to you.

The Wonder of a Well-Planned Social Media Strategy and Why You Need One!

What Can Infinity Durban Do For Your Brand?
What Can Infinity Durban Do For Your Brand?

So what is social media marketing and why do you need it?

Social Media Marketing (SMM) uses social media as a platform to network with consumers, target a specific audience and produce content with huge potential.  Users will share that content on their social networks thereby increasing brand exposure and customer reach.  It is important to move with the times and social media is a big part of that.  So whether you are a one man show trying to get your business off the ground or a corporate looking to increase your global footprint, social media marketing can work for you.

What benefits are there in having an SMM strategy?

Firstly, low start-up cost.  Perfect for start-up businesses, it can be done on a low budget and can eventually pay for itself with monetary advertising.  At first, most social media network sites are free to set up.  The main cost in the beginning is training staff on how to grow and develop brands and businesses through social media.

Secondly, all it takes is a PC and internet connection.  There has been no other type of marketing tool in history that can grow a brand as fast as social media with such little resources.

Thirdly, customer loyalty.  You will get followers with a genuine interest in your brand and if you have a well-planned marketing strategy to keep them engaged and interested, you will gain their trust, they will spread the word and eventually build a following for you.  It is a primary way to get them to know your brand personally and make a genuine commitment to support it.

Lastly, viral marketing.  Remember the days when your only hope was printing 20,000 leaflets and putting them in people’s post-boxes? Those days are over! With a well thought out SMM strategy, you have the ability to grow your loyal followers to such a large degree that you will eventually establish your own ‘media channel’ and they will speak for you.  This does not happen overnight of course but, with the right team and plan, it can happen quicker than you think!

Do You Know Your Website’s SEO Score?

By D’Rene’ Tesner

The internet is fast becoming the strongest source of income for new businesses in today’s economy. Young up and comers are taking advantage of this and using the internet and websites as their main operating base to drive their bottom line. Do you know your website’s SEO score?

The real question is, can you afford not to?

Why is this? Face it, our world revolves around the internet. We love the fact that we can just type a simple phrase into a search engine and within seconds have all the information we need at our finger tips. From finding a shop, to buying a house, the internet gives us everything. We all know this.

For those who have taken that leap and are joining forces with the internet to reap its benefits, WELL DONE! Recognizing the best direction for business today is a sink or swim situation, but that is not where it stops. Many people who are new to the internet world don’t realize that there is so much more to a website than just creating it.

It’s like a baby, one which you need to raise in the way you want it to grow. Once you have had your website created, it is still very new. You need to build up relevance and get your brand’s name out there. A way of doing this which is extremely important is by knowing what your SEO score is. This is how you find out how visible your site is on any search engine, in other words, how often it shows up in relevant searches, which in turn drives traffic. This is what you want; this is what your business will survive on. You could call it the blood of your business.

It is vital for you to know this score; it can make or break any website. By optimizing your SEO and utilizing its information you can streamline your traffic in a more direct, fluid way.

Infinity Durban can help you do just that. By making an assessment your SEO score we can analyse the shortfalls and show you effective ways to improve it, which will in turn improve your website’s traffic stats. We will work out a free quote based on this analysis, ensuring that it suits your particular needs to ensure that your website gives you the best possible results.

This is not something you can afford to overlook.

Businesses come and go so frequently, sometimes so quickly that no one even knew that they existed. This is not what you want. You can only benefit from this. Let us diagnose what your business’ website needs in order to become better in order to do what is necessary to achieve a perfect score. Who wouldn’t want to be better? Even if you already feel your online world is doing well, there is always room for improvement. The world changes on a daily basis. Trends change, people’s interests change. The best businesses acknowledge that and strive for continuous improvement in order to stay with trends. It is survival of the fittest out there; and we want to quip you with the secret weapon needed to outrun the best. You cannot afford not to!