The Ugly Truth about Spun Content

Guest Blogger: Emily Morrison

Spun content: What is it?

Spinning content is a tactic of Black Hat SEO (search engine optimization). Webopedia defines Black Hat SEO as aggressive SEO that focuses on a non-human audience- they “cheat” the SEO system by focusing on search engines and disobey SE guidelines. Some of these tactics include keyword stuffing, invisible text, and page swapping and doorway pages favoured by quick-return users rather than long term investors- tactics that Google and other search engines absolutely detest, and can result in the banning of the websites that use them.

“Spinning content” is one such technique. Sinning content is simply rewriting text to make it seem original. Of course it is easy to understand why it is done because most people developed these habits back at school when they crammed an assignment or didn’t actually understand the topic, so rewrote the question several times to make it seem like the answer was in the question all along (it wasn’t).

Doesn’t sound so bad because someone once told you there were no more original ideas or whatever? But the truth of the matter is that now some “SEO ranking improvement companies” are using software that does this for them, essentially taking one article and spinning it into 100 articles and the press of a button. The less impressive programs simply jumble the letters while more advanced software, with the combined efforts of the human user can create extremely unique seeming articles with what they call “spintax” which is spin and syntax combined. There are even applications that can do this all without any human intervention!

Google hires the smartest people for a reason and if these smart cookies, and the software they are developing every day, identifies spun content, both the supplier and every page using that spun content is liable to receive a search engine ranking penalty and even run the risk of being permanently shut down, which could spell the doom of your business as it stands; Thus further enhancing the need for original content.

Infinity Durban has a team of dedicated writers and freelance professionals dedicated to providing you with quality original content that is written daily and run through up to date high end plagiarism checkers, ensuring that your content is professional, original and SEO friendly.  We aim to provide content that adds to the virtual library rather that fading into the abyss, and we are sure this is extremely important to you.

7 Blogging Myths DEBUNKED

This is a guest post by Sarah Smith, Content Coordinator @

Making your blog page popular is not an easy task. There are other great blogs out there and competition is tough. You might think that you are a good writer, but there could be better writers with more hits.

To keep your followers engaged, your strategy is to post something every day. You think that this will make them become more loyal to you. The truth is that this is one of the most common blogging myths.

Just because you keep posting something on your blog page doesn’t necessarily mean you will have more followers. It also doesn’t mean your old followers will love every single blog you post.

Constant publishing of blogs could lead to the weakening of the article quality. You might start with something great because you have properly screened and edited the blog. Later on, you are pressured to keep publishing more, and you no longer take as much time as before in editing your work.

If people find your blog boring, error filled or useless, they will start running away. Instead of getting more people to read what you have posted, they will turn to other bloggers for better blogs.

The key is to avoid being pressured into publishing blogs every day. Who cares if you can’t publish anything for today? You have tried your best to finish one, but you just can’t. You would rather wait until you are ready to publish something that is worth reading than force yourself to showcase something not worth reading.

This is just one of the so many blogging myths to avoid. Below is an infographic containing more popular blogging myths and the truth behind them. Avoid all these mistakes for a more successful blog page.

7 Blogging Myths DEBUNKED

9 Easy Ways To Increase Your Conversion Rate

This is a guest post by Sarah Smith, Content Coordinator @

It is surprising to see that a lot of people are visiting your website, but these people don’t buy anything. They simply come and go. As a business owner, it is frustrating. You don’t want them to just visit and see what you offer. You hope that they will click the order button and buy the items on sale.

Perhaps, the biggest reason is that your products are not good enough. They want to buy the said product but they have not read positive reviews. It is time to have a hard and long look at the items you sell. If there is a need to change them, do so. Improve the label or change your suppliers. This is one of the ways to increase your conversion rate.

In any store, advertising is important, but it can only do so much. No matter how hard you advertise your products if they are not of good quality, convincing others to buy what you offer could be very difficult. People these days are more careful with what they spend their money on.

Once you have improved the products, look into other aspects of your business. Perhaps, the website also has to be improved. Your engagement in social media could also play an important role. Respond to potential buyers even more.

There are a lot of other businesses out there and they will also fight for the same audience especially if you have the same niche. Make sure that you come out on top.

Below is an infographic containing the best tips to increase conversion rate. Try all of them and you will see the difference. Evaluate your strategies every now and then to come up with the best results.

9 Easy Ways To Increase Your Conversion Rate