The Ugly Truth about Spun Content

Guest Blogger: Emily Morrison

Spun content: What is it?

Spinning content is a tactic of Black Hat SEO (search engine optimization). Webopedia defines Black Hat SEO as aggressive SEO that focuses on a non-human audience- they “cheat” the SEO system by focusing on search engines and disobey SE guidelines. Some of these tactics include keyword stuffing, invisible text, and page swapping and doorway pages favoured by quick-return users rather than long term investors- tactics that Google and other search engines absolutely detest, and can result in the banning of the websites that use them.

“Spinning content” is one such technique. Sinning content is simply rewriting text to make it seem original. Of course it is easy to understand why it is done because most people developed these habits back at school when they crammed an assignment or didn’t actually understand the topic, so rewrote the question several times to make it seem like the answer was in the question all along (it wasn’t).

Doesn’t sound so bad because someone once told you there were no more original ideas or whatever? But the truth of the matter is that now some “SEO ranking improvement companies” are using software that does this for them, essentially taking one article and spinning it into 100 articles and the press of a button. The less impressive programs simply jumble the letters while more advanced software, with the combined efforts of the human user can create extremely unique seeming articles with what they call “spintax” which is spin and syntax combined. There are even applications that can do this all without any human intervention!

Google hires the smartest people for a reason and if these smart cookies, and the software they are developing every day, identifies spun content, both the supplier and every page using that spun content is liable to receive a search engine ranking penalty and even run the risk of being permanently shut down, which could spell the doom of your business as it stands; Thus further enhancing the need for original content.

Infinity Durban has a team of dedicated writers and freelance professionals dedicated to providing you with quality original content that is written daily and run through up to date high end plagiarism checkers, ensuring that your content is professional, original and SEO friendly.  We aim to provide content that adds to the virtual library rather that fading into the abyss, and we are sure this is extremely important to you.

Why a Facebook Page for Your Business is Vital

By Thandiwe Matyobeni

 

It’s 2017 and with an average of 1.19 billion users, Facebook has proven it’s more than just a passing fad. Users are no longer limited to college kids using it to meet new people; Facebook has become a powerful marketing tool. And if used efficiently, it can be a cost-effective boost to your business’s public image.

 

According to Fanpagelist.com, companies such as BBC World News reach an audience of 37,033,517 Facebook fans. Multinational, McDonald’s, reaches 68,389,901 fans and even local diner, Chili’s Grill and Bar can report an average number of 20,067,567 users checking in daily.

Businesses are becoming increasingly prominent on social networks, and here’s why:

Facebook can dramatically lower your business’s marketing expenses, allowing direct interaction with regulars as well as potential customers. Strategies such as contests and giveaways increase awareness of a brand, and encourage communities of users to share the post among friends, most of whom have similar needs and interests.

Facebook is also a data-mining tool that knows its billions of users as well as their friends know them. This means advertising can be targeted at the audience, meeting the business’s required demographics.

Additionally, the option to give a post a little more traction is always available; Facebook facilitates paid advertising, making a post a ‘suggested post’ and promoting it on users’ newsfeeds.  Companies have control over the amount it’s willing to dedicate to advertising, either daily or over a longer course.

Besides the flexibility and intricacy that advertising allows, Facebook also allows business to respond immediately to customers’ feedback. If there is an aspect of your consumer relations that is underperforming, you can tackle the issue head on. It also facilitates reviews and ratings without much effort from users.

Companies that have an online presence such as a website, can benefit greatly from having a Facebook page. Simply creating posts linking to your website can increase traffic as well as awareness about the product or service your business offers. As internet users become increasingly reliant on mobile phones for access, Facebook allows quick and easy access to your page. Users can get information such as operating hours, location or contact information.

It’s not only major conglomerates that can benefit from a social media presence. Local businesses can utilize the community that Facebook taps into just as effectively. If your business is not on Facebook, you should give it a try; it’s free and easy to start.

Building the Foundation: How Important is LinkedIn for Me and My Business?

by D’rene’ Tesner

Everyone wants what is best for their new venture. Your first order of business to get training wheels off of your startup would be to start getting your name out there. There are so many different ways to do that, but not everyone knows what direction to take first would be the best. Our advice is to exploit what works best and we know that to be by using your trusted networks. LinkedIn is a platform which has been around for a good number of years, with a reputable status and a massive networking system in place- and a proven track record.

LinkedIn is a multinational system that reaches over 200 countries and territories, with the growth of 2 business professionals every second at a steady rate since their launch in May of 2003; they now have over 460 million users. Incredibly, your new business could be reaching those places in a matter of minutes. LinkedIn provides a safe and secure platform for you to get your brand out there.

Once you are all set up on LinkedIn, or have outsourced an amazing company like Infinity Durban to take the headache out of the procedure for you, it is vital to remember that in order to get the most out of everything that this amazing platform has to offer, you need to maintain your presence there and provide continuous engagement to your connections.

Consider your online presence as a flower. You cannot just plant it, give it a little water and then leave expecting it to keep itself alive without any further participation from you. You need to keep it going, constantly updating it with news and up to date information. This will show that there is growth and consistency in your business, and direct valuable traffic to your website.

Your brand’s online presence provides a sense of expertise in the industry, which garners a positive response and builds trusting relationships between your business and those you reach out to as prospective clients or potential clients looking for you. You also need to post updates about your page on the LinkedIn feed to keep you relevant; you will remain on people’s minds when they browse through what is new and going on around the world of business in your industry. Your competition is on LinkedIn, can you afford not to be?

We can Help!

Remember, with or without our professional, top notch services, it is vital that you keep your content targeted to your niche, speaking directly to them in your postings. LinkedIn has a HUGE following, which should be used to your advantage. Contact Infinity Durban today to assess your needs, the downfalls of your existing page as well as tailored, masterfully written Company and Professional profiles.

 

Update: Check out our Downloads page for a copy of our eBook on how to leverage LinkedIn for Marketing purposes!