Why a Facebook Page for Your Business is Vital

By Thandiwe Matyobeni


It’s 2017 and with an average of 1.19 billion users, Facebook has proven it’s more than just a passing fad. Users are no longer limited to college kids using it to meet new people; Facebook has become a powerful marketing tool. And if used efficiently, it can be a cost-effective boost to your business’s public image.


According to Fanpagelist.com, companies such as BBC World News reach an audience of 37,033,517 Facebook fans. Multinational, McDonald’s, reaches 68,389,901 fans and even local diner, Chili’s Grill and Bar can report an average number of 20,067,567 users checking in daily.

Businesses are becoming increasingly prominent on social networks, and here’s why:

Facebook can dramatically lower your business’s marketing expenses, allowing direct interaction with regulars as well as potential customers. Strategies such as contests and giveaways increase awareness of a brand, and encourage communities of users to share the post among friends, most of whom have similar needs and interests.

Facebook is also a data-mining tool that knows its billions of users as well as their friends know them. This means advertising can be targeted at the audience, meeting the business’s required demographics.

Additionally, the option to give a post a little more traction is always available; Facebook facilitates paid advertising, making a post a ‘suggested post’ and promoting it on users’ newsfeeds.  Companies have control over the amount it’s willing to dedicate to advertising, either daily or over a longer course.

Besides the flexibility and intricacy that advertising allows, Facebook also allows business to respond immediately to customers’ feedback. If there is an aspect of your consumer relations that is underperforming, you can tackle the issue head on. It also facilitates reviews and ratings without much effort from users.

Companies that have an online presence such as a website, can benefit greatly from having a Facebook page. Simply creating posts linking to your website can increase traffic as well as awareness about the product or service your business offers. As internet users become increasingly reliant on mobile phones for access, Facebook allows quick and easy access to your page. Users can get information such as operating hours, location or contact information.

It’s not only major conglomerates that can benefit from a social media presence. Local businesses can utilize the community that Facebook taps into just as effectively. If your business is not on Facebook, you should give it a try; it’s free and easy to start.

Building the Foundation: How Important is LinkedIn for Me and My Business?

by D’rene’ Tesner

Everyone wants what is best for their new venture. Your first order of business to get training wheels off of your startup would be to start getting your name out there. There are so many different ways to do that, but not everyone knows what direction to take first would be the best. Our advice is to exploit what works best and we know that to be by using your trusted networks. LinkedIn is a platform which has been around for a good number of years, with a reputable status and a massive networking system in place- and a proven track record.

LinkedIn is a multinational system that reaches over 200 countries and territories, with the growth of 2 business professionals every second at a steady rate since their launch in May of 2003; they now have over 460 million users. Incredibly, your new business could be reaching those places in a matter of minutes. LinkedIn provides a safe and secure platform for you to get your brand out there.

Once you are all set up on LinkedIn, or have outsourced an amazing company like Infinity Durban to take the headache out of the procedure for you, it is vital to remember that in order to get the most out of everything that this amazing platform has to offer, you need to maintain your presence there and provide continuous engagement to your connections.

Consider your online presence as a flower. You cannot just plant it, give it a little water and then leave expecting it to keep itself alive without any further participation from you. You need to keep it going, constantly updating it with news and up to date information. This will show that there is growth and consistency in your business, and direct valuable traffic to your website.

Your brand’s online presence provides a sense of expertise in the industry, which garners a positive response and builds trusting relationships between your business and those you reach out to as prospective clients or potential clients looking for you. You also need to post updates about your page on the LinkedIn feed to keep you relevant; you will remain on people’s minds when they browse through what is new and going on around the world of business in your industry. Your competition is on LinkedIn, can you afford not to be?

We can Help!

Remember, with or without our professional, top notch services, it is vital that you keep your content targeted to your niche, speaking directly to them in your postings. LinkedIn has a HUGE following, which should be used to your advantage. Contact Infinity Durban today to assess your needs, the downfalls of your existing page as well as tailored, masterfully written Company and Professional profiles.


Update: Check out our Downloads page for a copy of our eBook on how to leverage LinkedIn for Marketing purposes!

Do You Know Your Website’s SEO Score?

By D’Rene’ Tesner

The internet is fast becoming the strongest source of income for new businesses in today’s economy. Young up and comers are taking advantage of this and using the internet and websites as their main operating base to drive their bottom line. Do you know your website’s SEO score?

The real question is, can you afford not to?

Why is this? Face it, our world revolves around the internet. We love the fact that we can just type a simple phrase into a search engine and within seconds have all the information we need at our finger tips. From finding a shop, to buying a house, the internet gives us everything. We all know this.

For those who have taken that leap and are joining forces with the internet to reap its benefits, WELL DONE! Recognizing the best direction for business today is a sink or swim situation, but that is not where it stops. Many people who are new to the internet world don’t realize that there is so much more to a website than just creating it.

It’s like a baby, one which you need to raise in the way you want it to grow. Once you have had your website created, it is still very new. You need to build up relevance and get your brand’s name out there. A way of doing this which is extremely important is by knowing what your SEO score is. This is how you find out how visible your site is on any search engine, in other words, how often it shows up in relevant searches, which in turn drives traffic. This is what you want; this is what your business will survive on. You could call it the blood of your business.

It is vital for you to know this score; it can make or break any website. By optimizing your SEO and utilizing its information you can streamline your traffic in a more direct, fluid way.

Infinity Durban can help you do just that. By making an assessment your SEO score we can analyse the shortfalls and show you effective ways to improve it, which will in turn improve your website’s traffic stats. We will work out a free quote based on this analysis, ensuring that it suits your particular needs to ensure that your website gives you the best possible results.

This is not something you can afford to overlook.

Businesses come and go so frequently, sometimes so quickly that no one even knew that they existed. This is not what you want. You can only benefit from this. Let us diagnose what your business’ website needs in order to become better in order to do what is necessary to achieve a perfect score. Who wouldn’t want to be better? Even if you already feel your online world is doing well, there is always room for improvement. The world changes on a daily basis. Trends change, people’s interests change. The best businesses acknowledge that and strive for continuous improvement in order to stay with trends. It is survival of the fittest out there; and we want to quip you with the secret weapon needed to outrun the best. You cannot afford not to!