By Thandiwe Matyobeni
It’s 2017 and with an average of 1.19 billion users, Facebook has proven it’s more than just a passing fad. Users are no longer limited to college kids using it to meet new people; Facebook has become a powerful marketing tool. And if used efficiently, it can be a cost-effective boost to your business’s public image.
According to Fanpagelist.com, companies such as BBC World News reach an audience of 37,033,517 Facebook fans. Multinational, McDonald’s, reaches 68,389,901 fans and even local diner, Chili’s Grill and Bar can report an average number of 20,067,567 users checking in daily.
Businesses are becoming increasingly prominent on social networks, and here’s why:
Facebook can dramatically lower your business’s marketing expenses, allowing direct interaction with regulars as well as potential customers. Strategies such as contests and giveaways increase awareness of a brand, and encourage communities of users to share the post among friends, most of whom have similar needs and interests.
Facebook is also a data-mining tool that knows its billions of users as well as their friends know them. This means advertising can be targeted at the audience, meeting the business’s required demographics.
Additionally, the option to give a post a little more traction is always available; Facebook facilitates paid advertising, making a post a ‘suggested post’ and promoting it on users’ newsfeeds. Companies have control over the amount it’s willing to dedicate to advertising, either daily or over a longer course.
Besides the flexibility and intricacy that advertising allows, Facebook also allows business to respond immediately to customers’ feedback. If there is an aspect of your consumer relations that is underperforming, you can tackle the issue head on. It also facilitates reviews and ratings without much effort from users.
Companies that have an online presence such as a website, can benefit greatly from having a Facebook page. Simply creating posts linking to your website can increase traffic as well as awareness about the product or service your business offers. As internet users become increasingly reliant on mobile phones for access, Facebook allows quick and easy access to your page. Users can get information such as operating hours, location or contact information.
It’s not only major conglomerates that can benefit from a social media presence. Local businesses can utilize the community that Facebook taps into just as effectively. If your business is not on Facebook, you should give it a try; it’s free and easy to start.